Delivering packaging innovation and solutions to our global retail clients, whilst considering environmental issues and cost controls.

Print & Packaging design

The Braiform Creative Services Team custom design innovative packaging solutions to a diverse client base including clothing, home ware and lifestyle retailers.

The solutions we propose support our client’s end objective. Whether it be to improve functionality, increase sales, the launch of a new product, raise brand awareness, environmental improvements and waste reduction or to gain and retain customer loyalty. 

Our clients choose to collaborate with us, safe in the knowledge that they are partnering with a team of experts who can offer continual innovation, sales accelerating ideas, global fashion intelligence and cost effective manufacturing.

From initial concept and development, to print ready artwork files and working prototypes, through to quality managed and consistent production. We’ve got it covered.

Design

Fundamental to the design of any packaging is the recognition and understanding of a client’s brand. The brand identity will influence various elements including the substrates used, the construction, how the product will be displayed and the consumer’s interaction with the product. Well-designed packaging will become a vehicle for communication, capturing a brands essence and carrying it to the end consumer.

The first step to creating the perfect piece of packaging begins with a comprehensive brief - it goes without saying that the retailers’ requirements are central to our concept development process, which always takes into account the follow key factors:

  • Retailer Brand Identity
  • Commercial Awareness
  • Sustainability
  • Users' Experience
  • Innovation

 

Shelf Appeal + Product Performance + a thought for the Environment = Braiform Design

Artwork

Now for the technical bit. Once the initial concepts have been presented to the retailer and agreed upon, our in-house Creative Services Team will convert them into artwork files that are required by either the clients or our own print partners. This includes:

  • Keyline creation
  • Graphic application; brand guidelines, positioning and layout
  • Typesetting and copy consistency - ability to spell check in over 48 languages
  • Trapping
  • Image retouching
  • Reprographics; colour breakdown and layers
  • Barcode, Data Matrix and QR Code creation and checking
  • Print specification
  • Working prototypes
  • Artwork management
  • Pre-production samples

We are then able to host all design and artwork files on an internal Braiform site which can be accessed by the retail client/approved partners.

Digital Pre Press

We dot the i’s and cross the t’s. The Braiform Creative Services Team specialise in print quality management, ensuring the retailers brand identity is top of mind at all times.

  • Colour correction – incorporating Mellow Colour and XRGA Xrite colour management systems
  • Image retouching
  • Gmg Fogra colour proofing
  • Large format production - prototypes
  • Printer specifications from digital presses to flexographic printing

Print Quality Management

We understand a retailers’ brand identity is imperative. Global print consistency is guaranteed using worldwide recognised colour measurement systems:

  • XRGA Xrite Colour Management
  • Mellow 4 Colour
  • M&S compliant
     

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