Braiform: Braitrim, Plasti-form & Spotless Plastics unite
Tuesday, December 18, 2007
We have recently implemented some exciting new initiatives which will provide our customers with an even more effective and innovative service.
These initiatives are designed to enhance our customer and supply relationships. The first change is to our brand. We have implemented a singular structure - to be known as Braiform - which builds on the geographic strengths of our Plasti-form, Braitrim and Spotless Plastics garment hanger and packaging businesses.
Braiform reflects our commitment to global integration with operations spanning 32 countries. It also acknowledges our 30 year track record in providing superior product and program development across a complex supply chain.
Braiform's integrated structure will deliver improved efficiencies and flexibility that will provide our customers with faster speed to market and greater market intelligence. Our customers will continue to receive individually tailored solutions and support from a local team of industry specialists whilst benefitting from global synergies and economies.
Our management team has been restructured to operate along global lines to ensure we provide you with one view.